The Ultimate Holiday Marketing Checklist To Help You Slay Your Q4 Goals
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The Ultimate Holiday Marketing Checklist To Help You Slay Your Q4 Goals

The Ultimate Holiday Marketing Checklist To Help You Slay Your Q4 Goals

Are you ready to absolutely slay your marketing strategy this holiday season? Consumers are certainly ready to shop till they drop, and are estimated to spend an individual average of $950 over the 2017 holiday season. Another exciting prediction this year; the 2017 holiday season will be the first to break $100 billion in online sales.  So roll up your sleeves and get ready to get down because I promise you, this is a slice of pie you will not want to say no to.  All it takes is a little organization, a thoughtful marketing strategy, and potentially a few all-nighters. Yes, compared to your amigos who work the standard 9-5, this season will certainly challenge you in ways they’ll never fully understand.  Let us not forget that while we are running our business life, we also have our personal lives that need tending to. And man oh man is there extra tending this time of year! Did you think it was a coincidence the holiday season also happens to be the most epic for beer, wine, and spirit sales?

As an experienced entrepreneur (i.e., recovering serial entrepreneur) and small business owner, I have one important pro-tip you’ll want to remember before the madness truly begins; learn to say no this season and learn to do so without apology. Even if you don’t have human babies. Even if you don’t have furry four-legged babies.  It’s still ok to say no. Afterall, there certainly stages of a business where they can feel like they’ve been birthed, and at times they can feel as needy and as expensive as an actual baby, and sometimes those babies need extra lovin certain times of the year. Just to be clear, I’m not advocating running your business at the expense of your relationships, but I am advocating that your sanity and mental health should always come first. Remember, it’s why you get the oxygen mask, first. So, until I can be cloned, I simply cannot make every holiday happy hour, fundraiser, brunch, dinner, ornament party, or cookie exchange. I just can’t. And you shouldn’t have to either. So there.

But I digress…let’s get back to talk’in turkey!

To help you stay on-track (and sane) we’ve put together an ultimate holiday marketing checklist and included some muy importante dates below so keep scrolling my dear…


Here are some important dates you’ll want to be sure to add to your editorial calendars because overall, these 10 days are expected to account for between 40 percent and 45 percent of all holiday shopping visits. (

  1. Friday, Nov. 24
  2. Saturday, Dec. 23
  3. Saturday, Dec. 16
  4. Tuesday, Dec. 26
  5. Saturday, Nov. 25
  6. Friday, Dec. 22
  7. Saturday, Dec. 9
  8. Saturday, Dec. 2
  9. Saturday, Dec. 30
  10. Thursday, Dec. 21

Black Friday (Nov. 24) will continue to be the busiest shopping day of the year, ShopperTrak predicts, noting that even the trend of retailers opening on Thanksgiving Day hasn’t siphoned off significant Black Friday traffic so far.

However, 6 of the top 10 shopping days are Saturdays. Here’s a closer look:

  • Small Business Saturday (Nov. 25) is in the top five. Overall, ShopperTrak predicts, the Thanksgiving/Black Friday weekend will be a critical one for retailers.
  • Super Saturday (Dec. 23) falls so close to Christmas Day, increasing the urgency for last-minute shoppers.
  • December 16, the last Saturday before Super Saturday, attracts shoppers who don’t want to brave those last-minute crowds. December 9 and December 2 made the list as well.
  • December 30 is after Christmas, but still a critically important shopping day. Why? It’s a Saturday, a full shopping day before New Year’s Eve. Shoppers are still in a celebratory mood and ready to spend their Christmas loot.

Don’t forget to snag your free ultimate holiday marketing checklist! I recommend printing it, putting it on your desk, in your notebook, on your fridge, or really anywhere you frequently work so it’s front and center and top of mind.  ULTIMATE HOLIDAY MARKETING CHECKLIST {FREE PRINTABLE}


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